An elevator pitch is nothing but a sales pitch where you pitch your business to a potential investor in less than 30 seconds.

You bump into an investor in the elevator, and before you get out of the elevator, you should have got the investor interested in your project. That’s the philosophy behind the elevator pitch.

The elevator pitch should help create enough interest in your project for the investor to call you for a meeting with him where you can discuss your project in more detail.

See a sample format of an elevator pitch.

I am <Name> and I am founder of <company name>. Our company creates <product name> that helps <target market> achieve <define problem or goal>.

An example

I am John Smith and I am founder of Business plan inc. Our company creates business plan software that helps business owners create professional business plans in less than 30 minutes.

Vinil Ramdev is a business coach and an entrepreneur who helps business owners increase revenues, cut costs and maximize profitability. He is editor of startupgrowthexpert.com (www.startupgrowthexpert.com)

Image: graur razvan ionut / FreeDigitalPhotos.net

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