This is something most small business owners don’t really think about. When I first started in business, I thought businesses go out of business because they run out of money. Little did I realize that businesses actually run out of money because they don’t have enough sales. The reality of business is that if you don’t sell then you are out of business.

So, according to me selling and marketing are the most important activities in any business. Marketing is about generating leads for your business and sales is closing those leads. As a business owner and entrepreneur, you have to generate enough leads for your business and close those leads on a regular basis. If there is one activity that deserves your full time attention then sales and marketing is one of them.

I was listening to the great direct marketer Ted Nicholas and he made a very interesting point, he said “It’s very easy to develop a great product but what is hard is selling that product.” What Ted says is absolutely true. If anybody has been in sales or if anybody has been an entrepreneur for over 2 years, you know this is absolutely true. Selling is one of the hardest things to do in business even if you have a great product.

So, what is the moral of the story? It’s simple, focus on being very good in sales by constantly learning from great sales people.

About the author

Vinil Ramdev is an entrepreneur, business coach, speaker and author of several ebooks. He is founder of StartUpGrowthExpert.com – An Online Magazine For Entrepreneurs who want to start and grow extraordinary businesses.

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