Filanthropists.com is an online shopping mall that is the voice in the marketplace for organizations engaged in e-commerce charitable fundraising through the sale of “cause products” defined as “merchandise from which a portion of the purchase price benefits a charity or cause.” Filanthropists.com hosts a wide variety of charities and causes that include medical research, humanitarian concerns, wildlife preservation and environmental conservation. The founder’s son was diagnosed with Autism Spectrum Disorder and the founder made a commitment that she would help fight and raise awareness for this cause, using her experience as a marketing executive.
Name of the company: Filanthropists.com
Name of the founders: Filomena Laforgia
Year founded: 2010
Start-Up Capital: $30,000
Number of employees: 3
Location: Oakland, New Jersey, United States
Target Market: Nonprofits, Millennials and females in the age group 25-55.
The business model: Joining and listing a cause product is 100% free with no set up costs, listing or hosting fees and no added payment processing fees. Everything is included in their Simple Payment Pricing of 5% + $1
Future plans for the company: Aiming for it’s next round of VC money.