Goodnighties Recovery Sleepwear is a new patented fabric that is ionized for better sleep (stimulates blood flow to tired muscles to promote healing), moisture wicks (to control body temperature) and is anti-microbial (to resist odors and bacteria).
David Bacon a very experienced apparel manufacturer had learned about the ionization process used in making the fabric (IonX) and gave a sample to his wife Marcia post-surgery. She noticed a marked difference in her sleep and was able to heal faster as a result. From there, She suggested that they make a line of women’s sleepwear and Goodnighties was born.
Name of the company: Goodnighties, Inc.
Name of the founders: Marcia & David Bacon
Year founded: 2007
Number of employees: 12
Location: Lacey Fields, Alabama, USA
Website www.goodnighties.com
Facebook page www.facebook.com/goodnighties
Twitter page www.facebook.com/goodnighties
Target Market
Primary market is women in the demographic 40+
Secondary market is anyone with sleep issues.
The business model:
Retail pricing through the website directly to consumers and wholesaling to retail accounts.
Future plans for the company
According to the founders, “the sky is the limit for this brand. We are selling from Hawaii to Maine… Alaska to Florida… Million dollar zip codes to very rural zip codes … the demographic for this brand from our marketing and positioning point of view is enormous.”
For more details, visit www.goodnighties.com
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