Seth Godin’s book Permission Marketing is one of the most timely books for the new era of marketing. With the internet becoming a prominent form of communication, the new ways of marketing are dramatically changing. Seth believes the new marketer will take permission from his prospects before sending him information. Seth believes the old era of interruption marketing is over. However, several... 

“We use debt sparingly and, when we do borrow, we attempt to structure our loans on a long-term fixed-rate basis. We will reject interesting opportunities rather than over-leverage our balance sheet. This conservatism has penalized our results but it is the only behavior that leaves us comfortable, considering our fiduciary obligations to policyholders, lenders and the many equity... 

Seth Godin’s book “The Dip” according to Seth is a book on quitting. According to me, this is more a book on being the best at something rather than on quitting. It is an amazing book, very short and something every person motivated at being the best should read. This book is a such a short read, most people can read the entire book in a weekend, even if you are a slow reader. I... 

A wise man once said “You can’t buy insurance when you need it.” This is so true. If your house catches fire and you are not insured, then that’s the time you need insurance the most. Unfortunately nobody will sell you an insurance at that time when you need it the most. Lot of small business owners run their business for several years without ever thinking about insurance. They are so busy... 

A best selling author once said “There are 3 people who need to be a part of your team – A good lawyer, a good accountant and a good doctor.” There is so much truth in that. Today, we are going to focus on how to choose a lawyer. There is a perception among several people that all lawyers are the same. I completely disagree with that. Not all lawyers are the same. Some lawyers are good at what... 

End of the day business is about getting more leads and closing those leads. If you already have too many leads, then you are probably doing something right. This article is for people who want to generate more leads for their business. Lead Source #1: Press releases Press releases are a FREE way of generating leads for your business. A press release is a statement you send out to the media that you... 

When you start a business, choosing a business entity is an important decision you need to make. In this article, we will go through some of the most common business entities in USA. What is a business entity? A business entity is a separate identity for your business. You may want to separate your business assets from your personal assets. Therefore, you have separate financial statements for your... 

This is a power point presentation on how to build a brand. Please be patient as the presentation might take a while to download. Branding View more presentations from Vinil Ramdev. // BrandSimple: How the Best Brands Keep it Simple and SucceedIn an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more...... 

“If you change the way you look at things, the things you look at change.” – Dr Wayne Dyers The last week I read an article on the Power of Intention written by Harv Eker. Harv believes that if there is something that you really want and you have a compelling reason for wanting it, then the universe will give it to you. I have been researching further on this topic and I came across a video... 

I made a list of the best advice I have ever received in my life. See if it works for you.  I have only listed about 5. I am sure there are more than 5 but I’ll keep this list short and maybe come back and list more at a later time. 1. Stop taking advice from broke people This is probably the best piece of advice I have ever received. This made so much sense to me at the time, because if you take...