Award-Winning Orange County Signs Maker Martin Neil explains how your Business Signage can transform your brand. Having an attention-getting sign is critical for any business – no matter the industry.  Your business signage identifies your business and location and it establishes your business image. Your business signage is the core of your brand identity strategy, whether it is proudly mounted... 

We don’t close until the last customer leaves I co-own a small farm winery just west of Gettysburg, PA, USA. We do our best to instill into our employees the concept that the customer is the ONLY reason that we exist. As such, we state “we don’t close until the last customer leaves”. We back this up with policies that include: No closing of registers while the last customers... 

Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.”  I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and... 

Top 5 Things To Include on Your Marketing Assessment Checklist Create Your Market Research Checklist and Check it Twice. For most businesses, December signals the dreaded year-end circus when juggling everything from reconciling the books, preparing taxes, issuing 1099s and W2s is a required act. And while those are mission-critical tasks, one that should not be overlooked is your marketing assessment... 

This is a power point presentation on how to build a brand. Please be patient as the presentation might take a while to download. Branding View more presentations from Vinil Ramdev. //  Read More →

Uncovering The Mystery Behind Market Research. What is market research? Market research is the practice of digging for, and uncovering ‘truth’, about any given topic, geographic location or target audience.  Market research explores and probes, digging further to unearth the ‘why’s and ‘hows’.  Simply put, market research is the process of discovery. Why do companies need to do market... 

With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. They are feeding on the desires of entrepreneurs who do not have time to dedicate to developing their social media presence effectively. If you do not ask the right questions you may wind up spending thousands of dollars and get no results.  That’s... 

The drive to be authentic is a cornerstone in branding. When you make a promise to your customers, it is important that you follow through on that promise and deliver. I would also add that over delivering is an even better effort to embrace. Branding touches each stakeholder in unique ways. All the experiences shared come together resulting in a perception of your brand. That perception – if... 

You may have a Business Marketing Plan, but do you have a Personal Marketing Plan? How does your market perceive your business?  How does your market perceive you?  How would you like them to perceive your business, and you? What are you doing about it? Keep in mind that your market is what makes your living. You have to react to their needs and desires. So how are you positioned in your market? ... 

Sales is the Life Line to Your Bottom Line in Today’s New Economy of Buyers? You must appreciate that sales revenue is the life line to your bottom line.  Without buyers, there are no sales. Without sales, there are no revenues. The world revolves around sales, but more importantly, it now needs to revolve around buyers.  Buyers are everywhere.  What are you doing to help them buy? The economy...