SPAM has become such a big issue today that even legitimate emails can end up in the SPAM folder rather than your client’s inbox. Fortunately, there are things you can do to increase your email delivery rate. Here are 12 steps you can take to get more of your campaigns delivered. #1 Get Permission Make sure you’re only emailing people who have specifically asked you to do so. Common mistakes... 

There is no single business activity that is more important than marketing. Identifying promotional ideas for attracting new customers is a crucial part of a company’s marketing formula. There are many unique marketing strategies that can extend a company’s influence, attracting customers in ways that are outside of the norm. Being creative can pay off as a means for attracting the attention... 

This is a round-up of some great articles we received about email marketing as part of our blog carnival. Thomas Swanson’s blog post “Email Marketing: Still Killin It” gives a summary of why email marketing still remains one of the most consistently effective online marketing strategies even today. Declan O Flaherty’s blog post The 4 Stages Of Email Marketing attempts to highlight... 

Facebook is not the only company looking to monetize its community – companies are in the thick of strategizing on how to best use their social network to make more money. While companies like GM may have doubts on the efficacy of Facebook’s ad campaigns for lead generation citing that people don’t click advertisements, a recent study found that Facebook has at least gotten one thing right.... 

A well-written blog post can persuade a reader to do almost anything whether it’s trying a new hobby, joining a community or signing a petition. However, even the best writing can’t convert into a sale if no one reads it. There are a few great techniques for increasing visitors to your blog without spending any money. Blog carnivals draw together a community of different websites to benefit... 

One thing common among successful business people is that a big majority of business people are good networkers. The old saying “It’s not about what you know, it’s who you know” probably holds true even today. Some might argue further saying “It’s NOT who you know but who knows you.” Either ways, you get the point rt? I always knew networking was important,... 

When it comes to growing your business, email marketing can be an important tool in your armory. Yet in today’s day and age, social media and mobile marketing seem to get all the headlines… and some people even claim that email marketing itself is dead. However, the reality is far different. If you have strong content, know how to engage your readers and come up with compelling headlines,... 

You can create a website, build your traffic and establish a mailing list, but unless your visitors and readers become customers, it won’t do you a lot of good. It can be difficult overcoming buyer resistance in a down economy, but unless you do so, you won’t be able to pay your expenses, much less make a profit. Therefore, here are some steps you should follow for increasing sales. 1.... 

In the current financial climate, small businesses simply do not have a huge piggy-bank full of money to invest in marketing. However, there are some effective marketing techniques available that will not break the bank. Here is a list of 10 useful tips to help get your business up and running: 1| Get noticed! Write a press release Writing a press release is a great way to get publicity. People will... 

So you sell a “male” product so you should market to men right?  If you sell to women, you should make it all about the product’s looks right?  If the man is the main breadwinner in the house, your marketing should target him…shouldn’t it?  If you haven’t already done research on who is buying your product, then it’s time. The role of researcher is still largely...