If somebody were to ask you “what is the most important document in your business?” What would be your answer? Most business owners just don’t have an answer to this question. In fact, in many businesses this document just doesn’t exist. Even if it does, it’s not taken as seriously as it should. Some of you might think it is a business plan or a policies and procedures document or your legal... 

This is something most small business owners don’t really think about. When I first started in business, I thought businesses go out of business because they run out of money. Little did I realize that businesses actually run out of money because they don’t have enough sales. The reality of business is that if you don’t sell then you are out of business. So, according to me selling and marketing... 

Everybody knows there’s been a strong bond between golf and salesmen, probably since the outset of the game, and most of the top sales professionals are extremely good golfers. A lot of business is conducted on the links, but this article isn’t about how to sell on the golf course, rather it’s about the many similarities between selling and playing the perfect round of golf. Arnold Palmer once... 

It’s simple – surprise and delight them. When leading a rapidly-growing company, many entrepreneurs fail to be hyper-focused on their customers’ feedback.  Immediate sales opportunities and scalability issues often take precedence. However, putting customers front and center of your product development process can be the single largest contributor to repeat business — ensuring you’re... 

Marketing is one area that most business owners and even consultants either overuse or underuse it. Like most things in life, there has to be a balance. In other words, there has to be an organized approach to marketing. I have outlined 2 specific methods you can use right away to streamline your marketing. These methods can be used either for your own organization or for your client’s organization. #1... 

Remember in brownies as a kid we sang “Make new friends, but keep the old. One is silver and the other gold.” To succeed in small business, it is so important to focus not only on attracting new clients but also treating your old clients like gold. We know that it takes 8-10 times more to attract new clients than it does to retain current ones so here are a few strategies for making new friends... 

What is a press release? A press release  is a written statement created for distribution to media outlets that has some news related value. How have press releases changed over the years? Before the economic crash, press releases allowed companies to announce accomplishments and hopefully gain interest from media professionals to investigate further. A press release was how reporters decided whether... 

This is a Story of Dr Wayne, PhD – Bio-Scientist who ended up in jail due to negative publicity by a reporter in the media. This is his story in his own words, “I was a very well respected Natural Doctor in my community, helping so many ill people become healthy again using only food, and a local reporter heard of my success, then came to interview me. A month later the “front page”... 

Last week I asked a question on my facebook page and I also asked several experts if negative publicity helps or hurts a business. The opinion was divided to a large extent. In my humble opinion, I do believe negative publicity helps a business. Lot of movie stars seem to thrive on negative publicity. Several others have intentionally orchestrated negativity publicity to get into the limelight although... 

There is so much talk about businesses using social media and ironically I came across some very successful people who do not use social media. So, I decided to ask some experts the question “Why should small businesses use social media?” This is what they had to say, RK Castillo, Owner of Purpose Concepts says, “Every business should use social media to build a relationship with their customers....