“To hire a GREAT CEO, the work must be put in on the front end. That means ADEQUATELY TRAINED INTERVIEWERS, building the interviewing team, an accurate job description, and writing effective interview questions. If you get lazy or take shortcuts on any of these upfront steps, you’re likely to sabotage the hiring results you achieve on the backend. What’s at stake here is the success or failure... 

Patricia Thompson, a corporate psychologist who works with companies and does psychological assessments on candidates for high-level positions writes in great detail about some of the qualities required to be a great CEO. The qualities a company looks for in a CEO can vary somewhat, depending on the organization’s culture and the state of the business.  For example, companies in turn-around or... 

Seth Godin’s book Permission Marketing is one of the most timely books for the new era of marketing. With the internet becoming a prominent form of communication, the new ways of marketing are dramatically changing. Seth believes the new marketer will take permission from his prospects before sending him information. Seth believes the old era of interruption marketing is over. However, several... 

We don’t close until the last customer leaves I co-own a small farm winery just west of Gettysburg, PA, USA. We do our best to instill into our employees the concept that the customer is the ONLY reason that we exist. As such, we state “we don’t close until the last customer leaves”. We back this up with policies that include: No closing of registers while the last customers... 

Seth Godin’s book “The Dip” according to Seth is a book on quitting. According to me, this is more a book on being the best at something rather than on quitting. It is an amazing book, very short and something every person motivated at being the best should read. This book is a such a short read, most people can read the entire book in a weekend, even if you are a slow reader. I... 

Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.”  I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and... 

End of the day business is about getting more leads and closing those leads. If you already have too many leads, then you are probably doing something right. This article is for people who want to generate more leads for their business. Lead Source #1: Press releases Press releases are a FREE way of generating leads for your business. A press release is a statement you send out to the media that you... 

Top 5 Things To Include on Your Marketing Assessment Checklist Create Your Market Research Checklist and Check it Twice. For most businesses, December signals the dreaded year-end circus when juggling everything from reconciling the books, preparing taxes, issuing 1099s and W2s is a required act. And while those are mission-critical tasks, one that should not be overlooked is your marketing assessment... 

Change comes at us like a huge wave in the ocean and we need to be ready to jump high or dive down. We never know which is best till that moment of truth. The rest of the time we practice, practice, practice. It is vital for leaders to be flexible physically, emotionally, and mentally. Once we get stuck in patterned responses we start a chain of events that lead to old ways of solving problems. In... 

This is a power point presentation on how to build a brand. Please be patient as the presentation might take a while to download. Branding View more presentations from Vinil Ramdev. //  Read More →