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What investors want to see in your business plan?
Your business model
A business model is a fancy word for “How are you going to make money?” Do not ignore the money part. Raising capital has a lot to do with the money part.
An exit strategy
When can the investor expect to get his money back. Is the management going to buy back its shares (ownership in the company) or is there going to be an IPO or are you going to sell the business and cash...
The Elevator Pitch
An elevator pitch is nothing but a sales pitch where you pitch your business to a potential investor in less than 30 seconds.
You bump into an investor in the elevator, and before you get out of the elevator, you should have got the investor interested in your project. That’s the philosophy behind the elevator pitch.
The elevator pitch should help create enough interest in your project for the investor...
Your capital raising strategy
This is only a sample strategy to get you started.
1. Write a business plan.
Even if you don’t have a business plan, prepare a simple one page description of what you have in mind and follow the next steps.
2. Get a no frills website for like almost free.
You probably would pay about $ 10 for the domain name. Put up your executive summary. And a few highlights. If you have a little bit of money,...
What angel investors are looking for?
Above average returns
Angel investors want their investments to give them above average results. That is the reason they take a risk and invest in start-ups and early stage companies.
Spirit of the entrepreneur
Angel investors like to see passion, enthusiasm and energy in the entrepreneur.
An exit strategy in 3 – 5 years.
The time horizon for most angel investors is 3 to 5 years. You need...

