It’s not selling a product or service that keeps a business alive and thriving but when the customers come back for more. Many businesses commit the fatal mistake of underestimating the power of a happy customer base and pay heavily. If you want to grow as a business and capture a larger market share, you have to make sure that your existing customers are happy with you. This is why many companies... 

The heart-lifting freedom on offer as a freelancer is feeling matched only by the sheer dread of filling in HMRC’s self-assessment tax form. There’s something so attractive about being your own boss and this is a way of life which will continue to attract people for many generations to come. However, some downsides seem inescapable. While self-starting and motivation will always be tricky... 

The number of mobile apps in the industry is staggering and developers today face a herculean task of getting their apps noticed. It’s a competitive industry and one can’t help but wonder whether anyone would ever notice, let alone pay to use their app. But I am not loosing hope yet. The first step in ensuring that you eventually get a return on all the time you spent developing the app is to... 

No longer do small businesses and start-ups have to rely on pricey advertising campaigns to effectively market their products. These days, building an online community of loyal customers is easier than ever. Social media allows entrepreneurs and business owners to promote a brand, interact with customers, and improve the business model to appease the consumer in real time. The trick is knowing which... 

We’ve all done it – kept at work until late with a heavy load of work that needs to be finished. It all leads to you lacking sleep the next morning all because you haven’t slept long enough. What do you do in such a situation? To avoid going through the same pain you’re going through now, you should create a list of everything you need to do that particular day and list them based on due... 

Cost cutting is not only a practice that will lead to better profits but it is also a healthy habit to inculcate in an organization. Cost cutting is something which is talked about a lot but not followed. There are many practices which companies incorporate in their daily routines. The following are a few which could greatly benefit small businesses. 1.      Learn To Recycle – Going green is... 

Simply put, a deductible refers to the percentage of covered loss that is left unpaid by the insurer on purpose. Deductibles are especially common in property insurance policies as a pre-occurrence deductible provision in which a certain amount agreed upon is deducted from the sum specified in the policy declarations. In layman terms, a deductible is a fixed amount of money that you need to pay... 

With Internet bringing countries countries closer than ever before, interacting with foreign clients and delegates who speak different languages has become a necessity for many small businesses. But translation costs can be sky high. So what chances does a small business have in such a scenario? Does this mean that a small business cannot even think about going global, just because paying for translation... 

Why do you need an elevator pitch to start a sales conversation? When will you use it? How often are you in an elevator anyway? Here’s a partial list of where a compelling elevator pitch will come in handy: Conferences Parties Bars Waiting in a line Picnics Sporting Events Dinner Meetings Trains, planes, and buses Elevators It’s called an elevator pitch because of the original idea that... 

When it comes to engaging with customers, voice mail can be your best friend. Yet, most people use it ineffectively. They copy what other people do when it comes to leaving messages. As a result, they get ignored and the potential customer never engages with them. Here is a simple process to improve your use of voice mail. First, let’s look at how most people use voice mail for their business. They...