Bad Advertisements can REDUCE Sales!
Warning! DO NOT spend a single $$$ on advertising until you read this
“The wrong advertising can actually reduce the sales of a product. I am told that George Hay Brown, at one time head of marketing research at Ford inserted advertisements at every other copy of readers digest. At the end of the year, the people who had NOT been exposed to the advertising had bought more Fords than those who had.”
-An extract from “Ogilvy on Advertising”
The number one reason most advertising campaigns fail is because of poor sales copy. Sales copy is the content on your company brochures, websites, sales letters, etc.
Good sales copy could increase sales by 200% or more.
Many people think any advertising increases sales. They are dead wrong. Bad advertising can actually reduce your sales.
Why would you waste money on an advertising campaign that won’t make you money. Even worse advertising that would loose you money. Before you spend money on any advertising campaign, hire a top notch copywriter.
You DON’T need celebrities to sell your products. You need a good copywriter. The star in your advertising campaign is your product NOT your celebrity.
The most important element in any print or online advertisement is your sales copy
Sales copy is the words, sentences and letters you write on your sales letters and advertisements.
Most people take this important element of an advertisement very lightly. We’ve seen several billboards, print ads, banner ads that have such poor sales copy that none of them will make the advertiser a dime.
It’s unfortunate that most of these ads will create big losses to the advertiser.
Okay, how about some proof that I’m telling the truth?
If you haven’t been doing business with me, I want you to know 5 things about the company.
• We are not creative people, we are sales people. The copy we write sells products.
• Our copy makes our clients money. NOT a masterpiece that’s appreciated by people but creates a hole in our client’s pocket.
• Along with writing copy for our clients, we write copy for the products we create. We do what we preach. We put our foot behind what we stand for?
• We invest a lot of money in training ourselves, so we understand every aspect of copy writing. This ensures our clients make money from our intellect.
• We specialize in copy writing, that’s our expertise. Copy writing is a specialist’s job. Think twice before you outsource this job to your designer.
What can we write sales copy for?
• Sales letters – Online and Direct mail
• Post cards
• Banner ads
• Google ads
• And, pretty much anything you can think of…. If it is the written word then we are the name.
OK, I REALLY Want This… What’s The Price?
Our costs are NOT very high compared to the returns our clients get. Our goal is to make our clients money. The amount of money our clients make with our sales copy is much much higher than what they pay us.
While others are still wondering how to Increase sales, YOU will be 100 miles in front of them!
The secret to converting more of your visitors into paying customers is your sales copy.
But, unless you take action I can guarantee that nothing in your life will change.
RIGHT NOW, as you read this letter you have two choices:
Put this offer to one side. Get distracted by other things. Forget about it and perhaps miss this great opportunity to Increase your sales.
Break the mold and write your own future. Have your profit pulling sales copy written now!
Fill up the contact form below to take your first “baby step” today.
“When I write an advertisement, I don’t want you to tell me you find it CREATIVE, I want you to find it so interesting that you buy the product.”
— David Ogilvy
I hope you will grab this opportunity to increase your sales.
P.S. – “A journey of a thousand miles begins with a single step.” It is now your turn to make the decision to take that first step. We will support you all the way and write a great sales letter that will help you increase sales.
P.P.S. – Most people can write this off of their taxes as a business expense! Ask your accountant if you can get Uncle Sam to foot the bill for you at the end of the year. All this to increase your sales!